What's Your Why

When you first decided to start your own business, you might have been driven by thoughts like:

“I can’t wait to leave this awful job.”

“I just want to be home with my kids.”

“This dead-end job is going nowhere.”

“I’m tired of working crazy hours and holidays.”

“I know I’m worth more than they’re paying me.”

These thoughts often fuel the desire to make that bold leap into entrepreneurship. They light a fire under you, pushing you to finally say, “I quit.” But while these reasons are great for getting you started, they might not be enough to keep you motivated to grow and improve your business over the long haul. They won’t inspire you to sharpen your skills, raise your rates, be authentic in your marketing, or find the courage to hire a new coach or launch a brand new program.

To truly thrive, you need to identify the deeper "why" behind what you do.

Passionate Whys

In recent years, the phrase “passion-based” has become the holy grail for many entrepreneurs. For those with a genuine passion for their field, it can be a powerful motivator. Some business owners are passionate about a particular subject, spending countless hours learning everything they can about it. Others are passionate about helping their ideal clients achieve their goals and would do anything to see them succeed.

No matter what type of passion-based entrepreneur you are, learning to harness that passion is key to taking your business to the next level.

Financial Whys

Maybe your big dream is to retire at 40 and travel the world. Perhaps you want to send your kids to an elite private school, or you dream of driving a brand-new Ferrari. Whatever your financial goals, you knew they would be out of reach if you stayed at your day job.

While passion-based dreams often get the most attention, there’s absolutely nothing wrong with pursuing financial fulfillment. Money is a vital tool that can make life easier and open up opportunities. Wanting more of it is nothing to be ashamed of, as long as you maintain your integrity and authenticity in the process.

Philanthropic Whys

For many entrepreneurs, the desire to give back is the driving force behind their business. You might know—or have heard of—marketers who use their earnings to fund mission trips, build schools in developing countries, or support various charities. Others use the time freedom they’ve created to volunteer with local hospitals, animal shelters, or children’s organizations.

If you have a heart for a cause, a philanthropic why might be what propels your business to new heights.

Discovering Your Own Why

To find your own why, consider your biggest dreams. If money were no object, what would you be doing? This reflection can help you uncover the true motivation behind your business and give you the drive to push forward, even when challenges arise.

Ready to Turn Your Why into Action?

If you're ready to take your business to the next level by focusing on your true why, consider joining our FaceCastHub Membership. You’ll gain access to resources, expert advice, and a supportive community that can help you stay aligned with your goals and dreams. Visit facecasthub.com today to start building a business that truly reflects your passions, financial goals, or philanthropic desires. Let’s work together to turn your why into a thriving business!