Don’t Be a Copycat; Create Your Own Path

As a beginner entrepreneur, whether you’re a coach, therapist, or another service-based professional, it’s easy to get caught up in following the paths that others have laid out. You might hear from industry “gurus” that you need to chase after high-end clients and offer only premium services. But let’s take a step back and consider this: Does a high-end client start off as a high-end client? Or do they begin with lower-cost services or products, growing their engagement with you over time as their trust and financial capacity increase?

Create Your Own Path

Your success won’t be determined by copying someone else’s business model. It’s directly tied to the effort you put in, the products you create, and how you market yourself. The most successful businesses are those that carve out their own unique path, guided by what feels right for them and their audience.

Just because another coach or service provider targets high-end clients and skips offering products doesn’t mean you have to follow suit. While it’s important to be aware of what others in your industry are doing, it’s even more important to stay true to your own vision. Be original. Identify your target market and their specific pain points. Take the time to understand who they are, where they can be found online, and what types of products or services they need most.

What Types of Products Can You Offer?

You’re only limited by your creativity when it comes to creating products. Some of the easiest and most effective options include ebooks, workbooks, online courses, and membership sites. These products can be relatively easy to create because they’re based on your own expertise and experience. You don’t need to invest in expensive ghostwriters or research teams to produce high-quality content.

If the idea of creating products feels overwhelming, or if you’re already finding reasons why it might not work for you, take a moment to reconsider. The potential for growth in your business through offering low-cost, high-value products is significant. These products not only serve as an additional income stream but also help to build trust with your audience, guiding them through your sales funnel and potentially leading them to your higher-priced services.

And remember, low-end products do not mean low quality! You should always aim to over-deliver on value, ensuring that your products reflect the high standards of your brand.

Ready to Build Your Business with Products?

If you're ready to stop following the crowd and start creating products that resonate with your unique audience, I invite you to join our FaceCastHub Membership. Inside, you’ll find resources, expert advice, and a supportive community that will help you build and market products that complement your services.

Visit facecasthub.com today to take the first step toward creating your own path to success. Let’s work together to grow your business in a way that’s true to you!