Creating Products Your Clients Will Actually Buy

Creating passive income streams can be a game changer for your business, whether you’re a coach, therapist, or any other service-based professional. Many in these fields hesitate because they either don’t know what to offer or believe that their one-on-one services are enough to sustain their lifestyle. While your clients hire you for your specific skillset and expertise, wouldn’t you like to earn more? Wouldn’t you like to “make money in your sleep” and reach more of your target audience, especially those who aren’t quite ready to invest in your premium services? This is why it’s essential to create products that you can sell in addition to your primary services.

What Will They Buy?

The simplest way to determine what your audience needs is to ask them directly. You can create a survey using tools like Survey Monkey and share it with your social media followers and email list. This will give you valuable insights into what they’re looking for. Some might want a straightforward ebook or workbook, while others might prefer a course or video series that addresses a specific challenge they’re facing.

Don’t forget to ask your current clients as well. They’re an excellent resource for understanding what additional support they might need after their sessions with you end. Knowing the next logical step for their growth or healing can help you create products that keep them engaged and coming back for more.

Identify Your Target Market

You’ve likely done some work to identify your target market, but it’s important to revisit and reassess it regularly. Are you still attracting the clients you initially aimed for, or has your audience shifted? Are your clients at the income level you expected, or have there been changes?

Creating lower-priced products can help you attract prospects who aren’t yet ready to invest in your higher-priced services. These clients might start with your lower-priced items, and as their needs or financial situation evolves, they’ll be more likely to invest in your premium offerings. This gradual progression through your product line builds trust and positions you as a credible expert in their eyes, making it easier for them to justify purchasing your higher-priced sessions or packages in the future.

How to Create Low-Priced Products

The idea of passive income should intrigue you because it has the potential to significantly boost your business income. Start by leveraging your existing knowledge and expertise. For example, you could create an ebook that covers a common challenge your clients face, develop a workbook that guides them through a process, or offer a mini-course that provides a quick win.

These products don’t need to be overly complex or expensive to produce. The key is to solve a specific problem for your audience, and as they find value in your lower-priced offerings, they’ll be more likely to invest in your higher-priced services down the line.

Ready to Start Creating Products Your Clients Will Love?

If you're ready to explore the potential of passive income and create products that will resonate with your audience, consider joining our FaceCastHub Membership. You’ll gain access to resources, expert advice, and a supportive community that can help you create and market products that complement your services.

Visit facecasthub.com today to start building products that your clients will actually buy. Let’s work together to expand your offerings and grow your business!